Social Media Strategy for Business: 3 Key Points

After leaving TalkShoe.com in 2009 (a live podcasting service that I started in 2005), I decided to write a book about how small and medium-size businesses can most effectively use social media and social networking tools to achieve their goals. That book is called “How Can I Capitalize on Social Media When My Kid Has to … Continued

Shifting Focus (Just a Little)

For five years I’ve been writing about new communication technology, specifically social media (for business). Today, I’m shifting gears for a while to write about a different kind of new communication technology: smartphone apps. I call this series “Dave’s App of the Month.” Most of us have Androids (usually Samsung) or iPhones (Apple) and we’re … Continued