When I talk to companies about creating effective social media strategies, I emphasize that they must provide content that is of value to their target audiences. After all, if it’s not valuable to them, they won’t devote their time and attention to you. Put another way, “Marketing is not about us, it’s about them,” (quoted … Continued

In mid-2011, when Google announced a new social network called Google+ (pronounced Google Plus), my expectations were low. Google was already a 3-time loser in social networking. Have you ever heard of Orkut, Wave, or Buzz? I didn’t think so. Based on that track record, I figured that Google engineers just didn’t get social networking, … Continued