Connecting With the 1%?

A few years ago, a friend gave me a satirical poster that said, “Blogging: Never have so many… said so much… to so few.” In fact, companies that blog get an average of 55% more web traffic than those that don’t. Here’s why. Most people use Google as their search engine. In 2011, Google shifted … Continued

Start By Listening… Prepare to be Amazed

People typically think of social media as a talking tool. Indeed, the word media implies creating content. However, it doesn’t have to be our content. What about their content – our customers and prospects, our employees and partners? In business, we can listen to and learn from what they’re saying using social media. Google Alerts … Continued