Half of all Internet traffic starts with a search. Are you curious what words and phrases (a.k.a. keywords) are generating traffic for your competitors? Do you wonder whether they’re using Google pay per click advertising, and if so, for what keywords? How many web visitors are they getting? How much are they spending? Amazingly, you … Continued

I see many business people who engage in social media programs simply because others do. Further, they make no attempt to quantify the value of such initiatives and therefore tend to underinvest. In turn, social marketing brings few new customers to the company and in a self-fulfilling prophecy, it’s not worth investing more. I maintain … Continued