Social Media / Inbound Marketing TEMPLATE: Eleven Steps to a Winning Strategy
It’s not atypical for a company to decide to launch a Facebook page or begin Tweeting because they’ve seen others (most likely in radically different markets) achieve success with such campaigns. However, selecting your “tool / venue” should be the sixth step in your process, not the first. If you sell B2B (business-to-business), look at … Continued